ABOUT SOLID
Beyond a Surf Camp
The Story of Solid Surf House
The story of Solid Surf House started in the mellow beach town of Zandvoort in the Netherlands,
where Jordy Robers opened a small surf shop and surf school named Dfrost Surf Shop in the summer of 2006.
A few years later, he started spending winters in Morocco and opened Dfrost Surf Camp in Taghazout
together with a local business partner.
At the time, the surf shop in the Netherlands remained open during the summers,
while Morocco became the winter project.
What started as a seasonal surf camp quickly became something much bigger.
During those years, Jordy became involved in a difficult legal dispute in the Netherlands,
which created major financial pressure and uncertainty.
The Morocco surf camp slowly became more than only a winter escape from the cold European winters.
It became a way to survive.
While struggling with lawsuits, financial pressure, and the uncertainty of potentially losing everything back home,
Morocco created another opportunity:
to build something independently through surfing, hospitality, and surf travel.
There were no investors, no luxury budgets, and no large company behind it.
Just an old Volkswagen van, a dog named Tigo, winters in Morocco, hard work,
and the belief that surfing and hospitality could create a different kind of lifestyle.
With only €550 in his pocket, Jordy drove off for the first time to Morocco —
van packed with surfboards and wetsuits —
to start his very first surf camp in Taghazout.
Those difficult years eventually became the foundation of what would later become:
Solid Surf House
From the beginning, the vision behind Solid was different.
The goal was never simply creating another surf camp.
It was about building the kind of place we ourselves always wanted to stay in as surfers:
- Welcoming
- Progression-focused
- Social
- Authentic
- Deeply connected to surf culture
This later evolved into the philosophy behind:
“One Package Fits All”
A concept built around:
- Transparency
- Hospitality
- Cuisine
- Surf Experience
- Price/Value
Over the years, the brand expanded across:
- Morocco
- Sri Lanka
- Portugal
- Indonesia
while remaining deeply connected to:
- Surf culture
- Progression
- Hospitality
- Education
- Community
Today, Solid continues evolving far beyond the traditional idea of a surf camp.
But the spirit behind it remains the same:
building honest surf experiences for people who genuinely love surfing.
Meet The Founders
Jordy Robers
Founder | Surf Coach | Vision Behind Solid
surf schools and surf camp operations since 2006.
His vision behind Solid was always centered around:
- Progression
- Transparency
- Hospitality
- Atmosphere
- Coaching
- Creating authentic surf experiences
Rather than focusing purely on accommodation, Jordy pushed the brand toward surf education,
progression systems, coaching structures, surf safety, hospitality and long-term surfer development.
The idea was never to create a luxury resort disconnected from surf culture.
The goal was creating places where guests feel welcome, staff know your name,
dinners feel social and people leave with memories beyond only the waves.
This philosophy later became the foundation behind Solid Surf Coach Retreats,
Solid Surf Tutorials and the Solid ISA Surf Academy pathways.
Ayoub
Morocco Co-Owner | ISA Surf Instructor | Hospitality & Fitness
Ayoub joined the Solid Surf House family after previously working as Head Surf Instructor during the Dfrost years in Morocco.
With years of local surf knowledge, coaching experience and hospitality management, Ayoub became one of the key foundations behind the Morocco operation.
As a:
- ISA-certified surf instructor
- fitness enthusiast
- and passionate host
he helped shape the welcoming and social atmosphere that became part of the Solid identity.
Ary Heim
Sri Lanka Co-Owner | ISA Surf Instructor | Operations & Structure
Ary joined the Solid Surf House family in 2022 and co-owns the Sri Lanka location.
As a certified ISA surf instructor with years of experience in management consulting at E&Y, Ary contributed strongly to:
- operational systems
- organization
- surf guiding structure
- and operational development
His background added another important layer to the growing international structure of Solid Surf House.
Fenny Martini
Indonesia Operations | Mentawai Expansion | Hospitality & Local Expertise
In 2024, Solid Surf House expanded into Indonesia’s world-class Mentawai Islands, where Fenny Martini became the official owner behind the Indonesian operation.
Born and raised in Indonesia, Fenny brings:
- local expertise
- cultural understanding
- hospitality experience
- and local operational knowledge
to the Mentawai expansion.
Together with Jordy and their 3 children, the Indonesian chapter became another important evolution within the broader Solid ecosystem.
The Solid Philosophy
Most surf camps focus mainly on:
- accommodation
- surf transport
- and free surfing
Solid was built around a different philosophy.
We focus not only on surfing itself, but on the complete experience around it.
From:
- comfortable rooms
- great food
- hospitality
- cleanliness
- authentic surf travel
- atmosphere
- social connection
- and strong price-quality value
to:
- surf coaching
- progression
- safety
- ocean knowledge
- and long-term surfer development
The goal was creating a surf environment where guests feel:
- welcomed
- supported
- inspired
- relaxed
- and able to progress
while still keeping the experience accessible and affordable.
Rather than building a luxury resort focused only on appearance, Solid was designed around:
experience, hospitality, progression, community, and real surf culture
This philosophy is what connects all parts of the Solid ecosystem together.
Solid Surf Camp
Surf Travel & Accommodation Experience
Solid Surf Camp remains the foundation of the entire brand.
Across all locations, the focus remains on:
- intimate surf camp experiences
- great food
- strong price-quality value
- hospitality
- cleanliness
- smaller guest groups
- progression
- local knowledge
- and authentic surf travel
As the surf industry became increasingly commercialized, Solid continued focusing on something much simpler:
creating places that still feel personal.
Places where:
- guests know the staff
- dinners feel social
- the atmosphere feels relaxed
- coaching feels supportive
- and surfers from different countries naturally connect through surfing
Rather than operating large-scale surf tourism environments, Solid focuses on creating places where:
everybody knows your name
The surf camp experience combines:
- accommodation
- surf guiding
- coaching
- surf culture
- food
- hospitality
- atmosphere
- and community
within one connected experience.
For many guests, the memories are not only about surfing.
They are also about:
- sunset dinners
- conversations after surf sessions
- laughing with new friends
- shared surf stories
- road trips
- local culture
- and the feeling of temporarily living a simpler life around surfing.
Solid Surf Coach Retreats
In-Person Advanced Coaching & Progression Retreats
Solid Surf Coach Retreats were created for surfers wanting more than only surf guiding.
These retreats focus on:
- progression coaching
- surf analysis
- surf theory
- video analysis
- positioning
- ocean awareness
- surf safety
- and long-term surf improvement
Rather than simply chasing waves every day, the retreat structure focuses on:
understanding surfing more deeply
Depending on the retreat, programs may include:
- advanced surf coaching
- surf apnea workshops
- rescue systems
- technical surf analysis
- and performance-focused surf sessions
The goal is building surfers, not only organizing surf trips.
At the same time, the retreats still remain deeply connected to:
- travel
- atmosphere
- community
- hospitality
- and the overall surf lifestyle experience.
Solid ISA Surf Academy
ISA Instructor Development & Certification Pathways
The Solid ISA Surf Academy focuses on:
- surf instructor development
- ISA-oriented coaching pathways
- surf safety
- rescue systems
- and surf education
Programs are designed for surfers wanting to:
- become surf instructors
- improve coaching methodology
- understand surf safety systems
- and develop long-term surf coaching skills
The structure is supported by:
- ISA-certified coaches
- Level 2 Head Coaches
- rescue-trained staff
- and experienced surf operators
This creates a progression pathway extending far beyond recreational surf travel alone.
Solid Surf Tutorials
Online Learning & Video Tutorial Platform
For us, surfing was never only about the trip itself.
The best surf trips stay with you long after returning home:
through progression,
confidence,
friendships,
memories,
and a deeper understanding of the ocean.
Solid Surf Tutorials was created as the online learning platform within the broader Solid ecosystem.
The platform focuses on:
- beginner to advanced surf tutorials
- surf theory
- progression systems
- technical analysis
- surf awareness
- and long-term development
Topics include:
- take-off technique
- positioning
- wave reading
- paddling
- timing
- intermediate progression
- advanced surf concepts
- and surf coaching principles
The platform allows surfers to continue progressing both:
- inside
- and outside the water.
Surf Safety & Rescue Systems
Safety Is Part of Surf Progression
One of the biggest differences between traditional surf camps and the Solid structure is the integration of safety systems into the daily surf operation.
Safety is not treated as:
an optional extra
It is integrated directly into the surf culture itself.
Depending on the location and retreat structure, this may include:
- rescue systems
- lifesaving
- surf safety
- apnea workshops
- rescue awareness
- and jetski rescue support
Our Mentawai operation currently includes:
- a 9-meter White Shark 285 powered by twin 225HP engines
- a 9-meter Japanese-style surf boat powered by twin 85HP engines
- three 5-meter aluminium dinghies with 40HP engines
- Sea-Doo GTX 130
- and Sea-Doo GTX 300 rescue jetskis
used for:
- surf operations
- rescue support
- advanced surf access
- and safety integration within coaching retreats.
Team Riders & Ambassadors
The Solid Team Riders & Ambassadors help represent the spirit of the brand both inside and outside the water.
Coming from different surfing and sporting backgrounds, they contribute to:
- surf culture
- progression
- inspiration
- and community
Rather than focusing only on competition or image, the ambassador structure reflects the broader Solid philosophy:
passion for surfing, progression, travel, hospitality, and personal growth
The ambassador and rider structure continues growing together with the broader Solid ecosystem.
Frida Viking
My name is Frida. I’m 26 years old from Sweden. When I’m not surfing I’m normally
on a pair of skis somewhere
in the alps.
I started surfing in Ericeria, Portugal, when I was 20 years old. Ericeria went from being a 2 weeks vacation spot to a place that I spent three summers at. I quickly fell in love with surfing and just wanted to improve my surfing level. So, I began to surf a lot. It’s never too late to start a new hobby or sport!
I’m a person that loves sports and being out in the nature. Surfing is something that you don’t have power over the conditions. You can’t control if there is gonna be waves or not and that’s what makes it even more special when you get that perfect wave; you work so hard for that moment and that’s what keeps me surfing. It’s the best feeling in the world.
Anne-Sofie Borregaard
I’m 30 years old, born, raised, and living in Denmark. I’m a 4-time Danish surf champion and have been on the Danish surf team for many years now.
I’ve been surfing for about 7-8 years now and it has given me some of the best experiences of my life. I’ve been to places I couldn’t have imagined. I love that no matter the age, gender, or nationality, we all share a common love for surfing. I’ve found friends for life through surfing and even met the love of my life (we’re getting married soon!).
I’m a seriously competitive person and have competed in almost every sport I’ve tried. I have a love-hate relationship with competitions: catching an awesome wave and winning a heat is the best feeling, but it’s tough when things don’t go well. Still, competitions push me to keep improving! They make me want to go on more surf trips, get up before the sun, and even pull on a 6mm wetsuit on a cold and windy December day in Denmark.
The Future of Solid
Solid continues evolving far beyond the traditional idea of a surf camp.
The long-term vision combines:
- surf travel
- hospitality
- progression coaching
- online education
- ISA-oriented pathways
- surf safety systems
- apnea training
- and long-term surf development
into one connected surf ecosystem.
The goal is not simply organizing surf trips.
The goal is creating:
a complete surf lifestyle and progression environment —
from first waves to advanced surf coaching.